Product Design

	modo is used by: shoe designers, jewelry designers, automotive stylists, tradeshow and stage designers, toy designers, athletic goods designers, packaging designers
	for these operations: rapid ideation of alternative product design concepts prior to approval and engineering. modo is also used for rendering final engineered models into images for catalogs, websites, manuals and any variety of other marketing materials.

By Przemyslaw Gast

By Chris Szetela, Digital Artist

By Takashi Hibi

By Paul Beards

By Andy Brown

	“modo is key to providing our designers with more fluid workflows for design exploration and we applaud Luxology for openly collaborating with other software makers in the design/engineering field.  With this new .3DM translator we can create geometry in either modo and/or Rhino and bring all the data in mesh form to modo for 3D visualization, materials and finishes exploration, photorealistic rendering and animation. We can also send design data back to Rhino to output STL data managed by parts/layers/materials for rapid prototyping.” – Gustavo Fontana, Lead Industrial Designer Advanced Development Group, Bose Corporation

modo advantages

Render preview is active as you model.
By Chris Cousins

World-Class Modeler
modo's hybrid polygon/SubD modeler has proven to be one of the world's great modelers, allowing rapid ideation of virtually any manmade or organic shape. Many are finding that modo is quicker for producing alternative concepts and enabling wholesale changes than traditional nurbs-based modeling. Need to iterate on a concept? modo is your tool.

By Tim Cooper

Surface Detail
modo excels at creating "structured organic shapes" which are objects that have detailed organic features in conjunction with mechanical or engineered shapes. The surface detail might be an extruded tire tread, foil wrapping, plastic scrubbing fibers, a flexible hand grip with memory, bubbled paint, embossed details—whatever you want.

	Paul Beards Any regular visitor to the modo forums is familiar with the many WIPs and active community participation by Sumimasen. We decided to get to know the person behind all of these great images and posts... Mr. Paul Beards, an illustrator at Dyson Ltd. in the UK. View the interview here.

By Tim Cooper

Fast, Physically-Accurate Lighting
modo has one of the fastest global illumination renderers anywhere. That makes your objects look real indoors or out because physics are driving the light calculations. modo supports IES lighting so that alternatives can be seen accurately under a variety of real world lights to assess usability, safety and customer appeal. You can also add sunlight to your scene in seconds.

Oil Filter Cutaway
by Bruce Long

The Look You Want
modo gives you full control over not just the shape of your designs but also how they are rendered and lit. Physically-based shading lets you type in real world light values for accurate lighting, achieve subtle effects like blurred reflections, and get realistic highlights on metal surfaces. Show as much or as little detail as you want to your client.

	“I‘ve had lots of speed-modeling sessions with my clients, and they see the benefits of designing in 3D. For example, at a “major global brand” we are working on a Super-Yacht project and we‘ve had 5 sessions so far with the client. The sessions include me (with modo on a laptop hooked to a projector), the client and 2 designers – all working in real-time. It can be quite intense, but fun. :) I know for a fact that that I could NOT have provided my clients with this service without modo.” – Jan-Ove Rust, 3D Visualization Specialist

Sun Magnum
by Greg Leuenberger

Animated Presentations
Any object property in modo can be varied over time. That means that hinged elements can rotate into position to show assembly, portability features or end user operation. You can animate opacity to reveal the interior of your objects or to show additional the attachment of accessories or options. If your design is large, you may choose to walk or fly through it. The modo renderer is designed for animation and produces rock solid animations without fuss. And if you don't want to animate, you can disable that functionality from ever even showing up in the user interface—the animation functionality introduces zero overhead when you are using modo as a modeler.

CAD System Compatibility
modo also reads a variety of file types supported by most CAD systems, including OBJ and DXF. Once inside of modo, you can position, texture and light your model for gorgeous final renderings. modo reads incoming vertex normals for accurate visualization of imported designs.

Modeled in Rhino and rendered in modo by Radius Product Development.

Forging imported from GeoMagic

Modeled in Strata3D by Christopher Tyler

Modeled in Solidworks by Chris Drummonds

Bonus: To obtain free modo files originally developed for a June 2007 invited modo presentation to IDSA Boston, click here.

	See the popular Luxology video tutorials on how to design a Sports Shoe (intermediate skill level) and a Wrist Watch (beginner level) using modo.

See more examples of products in the modo Gallery.